Improve Your Link Popularity

The more links to your Web Site, the more traffic you should get and the better your Link Popularity. Besides the direct traffic that links to your Web Site provide, another benefit to improving your Web Site Link Popularity is that some of the search engines, in particular Goggle, now include this as an important factor in ranking web sites. An excellent way to increase your Link Popularity is through Reciprocal Linking.

Reciprocal Links

Reciprocal linking is one of the most effective ways of driving targeted visitors to your web site. In order to be successful you have to carefully target and choose the sites you want to link with.    Focus on linking to high-traffic, quality web sites, which will interest your visitors and which complement your site, not compete with it. Simply put, it is a big mistake to link to a competing site with a similar product.  You will lose business that way. Instead, you should look for a few high traffic sites to trade links with, rather than a bunch of low traffic sites. The results are much better.

There are a couple of ways to look for web sites for potential reciprocal links.

The first is to go to one of the major search sites like Yahoo! or Goggle. Enter the keywords and key phrases which relate to the theme of your web site to find out which sites are coming out on top. Review these sites to find some that complement yours.  Send the webmasters of these sites an email and ask them if they would be willing to exchange links with you. You can even provide them with a keyword or description to link to your site from. As long as you are not competing with them, you stand a good chance to complete this link exchange. Once you have completed this, consider checking out the web sites that link to the ones you have traded links with already.

The next thing to do is try to take traffic away from your competition. If you don’t know them already, you probably found a good number of them while you were searching for complementary sites. Now is the time to make use of that information.

Go to www.google.com, or another search engine that provides information on which web sites link to which. Say, for example, that one of your competitor’s web sites was www.competitor.com. Instead of doing a regular search, type link:www.competitor.com. Both of these search engines will return all the sites in their database that link to www.competitor.com.  Since many of the sites that are linking to your competitors are sending them traffic (and business), they are prime candidates to ask for more links. Chances are if these sites link to your competitor they will link to you too.

One way to make this process easier is with software designed to help you increase your link popularity. Axandra’s iBusinessPromoter (IBP) is a multi-award winning web site promotion software tool that has a module that helps you build your business network quickly and easily. IBP greatly simplifies the task of finding partner web sites that could link to your site. Those partner sites mean more targeted and free visitors to your site and they greatly increase your link popularity, resulting in much better search engine rankings for your site. An easy way to get started is to download the FREE Trial version today. You even get a free eBook that teaches you everything you need to know about link management.