Pay-Per-Click Search Engine Submission

All of the major search engines display paid listings. With this form of search engine advertising you can pay to have your web site appear in the top of the search term results you are interested in within a day or two. If your goal is to build visibility on search engines quickly then Pay-Per-Click listings are an option that you should explore. No other route can put you in the top results of many major search engines in such a short period of time.
 

Overture is the largest "pay-per-click” search engine. It allows you "bid" on the keyword search terms you wish to be listed under. You agree to pay a certain amount each time someone clicks on your listing.
An account requires a $50 minimum deposit, and you must spend at least $20 per month. Since you have control over how much you want to bid for your keywords you don’t have to spend more than the $20 minimum each month. If nothing else, its worth opening an account for a couple of months to experiment with different keywords while also driving some quality traffic to your site. After that you may be getting enough traffic through Search Engine Optimization.

While some people go directly to the Overture web site to search, most people encounter Overture's paid listings via Yahoo!, MSN, Lycos, AltaVista, and Netscape.

Google offers Pay-Per-Click advertising with its AdWords Select Program.  Google charges a $5 activation fee and charges a per click fee based on your click through rate and a maximum amout you set. This means that you can be listed higher than someone paying more for your chosen keyword if your site is more relevant. One advantage to this approach is that you only pay the minimum amount required to get to the top of the listing, so you don’t have to monitor your position every day.

AdWords results are also provided to AOL, Ask Jeeves, IWon, Netscape, and Teoma.
In addition, with the advent of AdSense your Google AdWords Banners will appear on websites with relevant content. AdSense could be a great way for you to make money with your web site.

Now that you’ve got yourself listed, let’s make sure your pages shine by optimizing for the web crawlers.