Search engine optimization means improving the chances that your web pages will be found by the search engines. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in different ways.

Crawler-Based Search Engines Crawler-based search engines, such as Google, create their listings with ”robot” programs that “crawl” or “spider” the web. The pages that are displayed on a search are based on what the “robots” find. If you change your web pages, crawler-based search engines eventually find these changes, and this can effect how your web site is listed. Page titles, meta tags, body copy and other page elements all impact your page ranking.

People-Powered Directories A human-powered directory, such as Yahoo, depends on people for its listings. You submit a short description to the directory for your entire site. A search looks for matches only in the descriptions you submit. Changing your web pages has no effect on your listing.

Hybrid Search Results It is now common for a search engine to present both human-powered listings and crawler-based results. Usually mixed search results favor one type of listings over another. For example, Yahoo first presents its human-powered listings, but it also presents crawler-based results from Google.

Search Relevancy Crawler-based search engines determine page relevancy by following a set of rules, known as an algorithm. Although exactly how a particular search engine’s algorithm works is a closely-kept trade secret all major search engines follow these general criteria.

Keywords – Location and Frequency One of the the main criteria in a page ranking algorithm involves the location and frequency of keywords on a web page. Pages with the search terms appearing in the HTML title tag are considered more relevant to a search than other pages. Search engines also consider web pages with keywords near the top of the page,  such as in the headline or the first few paragraphs of text, to be more relevant to the search topic. In addition to location of keywords, frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. HOWEVER, we must point out that having too high a frequency will offend both your reader and the search engines. This is considered “spamming” a search engine and will actually lower your page ranking. Search engines, and people scanning your web page, want to quickly find the specific information they are looking for on that page. The information they are looking for are the “keyword phrases” you compiled when writing your web site description. These key phrases play an important role in obtaining a high search engine ranking, and getting the reader to stay on your web site.

The page title tag is the most important location for your keyword phrases.  Not only does this count for a lot in the search engine rankings, its the first line people see displayed in the listings. This tag has the double duty of catching the attention of the search engines and influencing a person to click on your listing. These 8 to 10 words must include your target keywords, starting with the most important.

Your page headline should include your most important key phrases and encourage your reader to read your web page. Work your list of key phrases into the first few paragraphs in a way that makes the page relevant to the search engines while being easy for your reader to follow.

Meta Tags Meta tags are not as important as they used to be for search engine ranking because many of the search engines don’t use them as part of their ranking criteria. Even so, its good to its still good to have a short list of your important keywords in the keyword tag. The description tag may actually be more important as some of the engines still use this under the title to describe your site in their listings. Since you need a short description when you submit your web site to directories, it only takes a couple minutes to add this tag to your web site. Description tag – provides a description of the search engine to show with your listing. Keywords tag – provides keywords for the search engine to associate with your page.

Popularity and Click-Through Some search engines, Google in particular, consider how “popular” a web page is by analyzing how many pages link to that page to determine how “important” it is. More popular pages will get a ranking boost. Another way some search engines adjust ranking is with click-through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren’t attracting clicks, while promoting lower-ranking pages that do pull in visitors. Now that you understand a little about how the search engines work, lets check out some tools you can use to make this process easier.

Keyword Selection

When it comes to doing research on potential Keyword phrases, we recommend WordTracker. You can research a database of millions of actual queries of terms that people search for. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords. WordTracker helps you find all keyword combinations that bear any relation to your business or service – many of which you might never have considered. You’ll find out how popular these keywords really are. Then for each major search engine, they will show you the chances of making the top 10. Take the trial to get a feel for the power of this tool.  Once you see how useful this tool is, we think you will find that its well worth the small cost.

High Search Engine Ranking

Ranking near the top on the major search engines is the real key to bringing free, targeted traffic to your Web site. When someone queries a major search engine using a keyword related to your site’s products or services, does your page appear in the top 10 matches or is it your competition? If you’re listed, but not within the first 10 to 30 matches, you lose, no matter how many engines you submitted your site to. WebPosition 4 is the best product we know to help you get a high listing for your key phrases in the major search engines. Take a look at some of the product features:

Reporter – checks your site’s positions in the major search engines. Find out in minutes, rather than hours, how you rank on every keyword or phrase that is important to you, on all the major engines. Nine different management reports provide more valuable information than any other product. Page Generator – creates creates optimized Web pages based on keywords and details you enter about your business. Page Critic – supplies expert, custom-tailored advice on how to optimize each of your new or existing Web pages. Page Critic knows each search engine’s unique personality and how to build TOP ranking pages for each without spamming them. Submitter – will submits your pages to the most important search engines. Advanced “slow submit” technology precisely emulates manual submissions. It even follows-up to verify a site was indexed by the expected date. And much more. Go ahead and download a FREE trial copy.  You have nothing to lose, and a higher ranking in the trial search engines to gain. Internet Business Promoter (IBP) is a top-rated web site promotion software tool that helps you with all important aspects of web site promotion and search engine optimization. You’ll get more visitors, more customers and more sales. IBP helps you with all aspects of web site promotion from web page optimization to search engine submission. Here’s a list of some of its features: 1. The Top 10 Ranking Optimizer Tool 2. The next generation search engine submission tool 3. Submit to Internet directories semi-automatically 4. Submit to special interest sites and improve your link popularity 5. Track your search engine rankings over time 6. Analyze the keyword density of your web pages 7. Professional reports in PDF, HTML, text and MS Word format Download the Trial version today and start generating more income from your web site today.

Link Popularity

Axandra’s IBP is also a top rated software program that helps you to build a powerful business network quickly and easily. You’ll benefit from highly targeted free traffic to your web site, new business contacts, a higher link popularity, higher search engine rankings and more sales. Reciprocal links add value to your web site, let your web site visitors return to your site, and you’ll get targeted traffic from clicks of your links on other web sites. Get more visitors to your web site. Download a FREE Demo version of IBP today!

You should start your search engine submission process by submitting your web site to the major directories and crawler-based search engines that allow free submission. With the industry consolidation, this has now become a simple process. Just submit your site to Google, Microsoft Bing, Yahoo, and the Open Directory and you’ve got free search engine submission covered. To get good results after submission, spend some time and money for Pay-per-click and search engine Optimization.

Google is the most popular search engine on the Internet. The best way to ensure a high listing on Google is for your page to be linked to from many other relevant web sites. Google’s robots jump from page to page on the Web via links, so the more sites that link to you, that is, the higher your Link Popularity, the more likely it is that you will have a high ranking. Go to our Search Engine Optimization page for more information on getting a high search engine ranking on Google and other search engines.

Microsoft Bing is the latest generation decision engine that is using the MSNBot Crawler. You can submit your site to it for free.

You can now get listed in Yahoo for free since its default search results come from crawling web sites. Since Yahoo now owns Alltheweb, AltaVista, and Inktomi make sure you submit your site to Yahoo.

Getting listed in the Open Directory Project is a multi-step process, but well worth your time as many search engines get results from these pages. You should first read the Instructions on how to add your site. Then look at the categories in the directory to decide which one you would like your site to be listed in. To add your site use the Add URL link on the directory page you would like your site to be included in.

Once you have Optimized your pages for the crawler-based search engines its time to consider Pay-per-click search engine submission.

Search engine optimization means improving the chances that your web pages will be found by the search engines. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in different ways. Crawler-Based Search Engines Crawler-based search engines, such as Google, create their listings with ”robot” programs that “crawl” or “spider” the web. The pages that are displayed on a search are based on what the “robots” find. If you change your web pages, crawler-based search engines eventually find these changes, and this can effect how your web site is listed. Page titles, meta tags, body copy and other page elements all impact your page ranking. People-Powered Directories A human-powered directory, such as Yahoo, depends on people for its listings. You submit a short description to the directory for your entire site. A search looks for matches only in the descriptions you submit. Changing your web pages has no effect on your listing. Hybrid Search Results It is now common for a search engine to present both human-powered listings and crawler-based results. Usually mixed search results favor one type of listings over another. For example, Yahoo first presents its human-powered listings, but it also presents crawler-based results from Google. Search Relevancy Crawler-based search engines determine page relevancy by following a set of rules, known as an algorithm. Although exactly how a particular search engine’s algorithm works is a closely-kept trade secret all major search engines follow these general criteria. Keywords – Location and Frequency One of the the main criteria in a page ranking algorithm involves the location and frequency of keywords on a web page. Pages with the search terms appearing in the HTML title tag are considered more relevant to a search than other pages. Search engines also consider web pages with keywords near the top of the page, such as in the headline or the first few paragraphs of text, to be more relevant to the search topic. In addition to location of keywords, frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. HOWEVER, we must point out that having too high a frequency will offend both your reader and the search engines. This is considered “spamming” a search engine and will actually lower your page ranking. Search engines, and people scanning your web page, want to quickly find the specific information they are looking for on that page. The information they are looking for are the “keyword phrases” you compiled when writing your web site description. These key phrases play an important role in obtaining a high search engine ranking, and getting the reader to stay on your web site. The page title tag is the most important location for your keyword phrases. Not only does this count for a lot in the search engine rankings, its the first line people see displayed in the listings. This tag has the double duty of catching the attention of the search engines and influencing a person to click on your listing. These 8 to 10 words must include your target keywords, starting with the most important. Your page headline should include your most important key phrases and encourage your reader to read your web page. Work your list of key phrases into the first few paragraphs in a way that makes the page relevant to the search engines while being easy for your reader to follow. Meta Tags Meta tags are not as important as they used to be for search engine ranking because many of the search engines don’t use them as part of their ranking criteria. Even so, its good to its still good to have a short list of your important keywords in the keyword tag. The description tag may actually be more important as some of the engines still use this under the title to describe your site in their listings. Since you need a short description when you submit your web site to directories, it only takes a couple minutes to add this tag to your web site. Description tag – provides a description of the search engine to show with your listing. Keywords tag – provides keywords for the search engine to associate with your page. Popularity and Click-Through Some search engines, Google in particular, consider how “popular” a web page is by analyzing how many pages link to that page to determine how “important” it is. More popular pages will get a ranking boost. Another way some search engines adjust ranking is with click-through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren’t attracting clicks, while promoting lower-ranking pages that do pull in visitors. Now that you understand a little about how the search engines work, lets check out some tools you can use to make this process easier.

Search engine optimization means improving the chances that your web pages will be found by the search engines. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in different ways. Crawler-Based Search Engines Crawler-based search engines, such as Google, create their listings with ”robot” programs that “crawl” or “spider” the web. The pages that are displayed on a search are based on what the “robots” find. If you change your web pages, crawler-based search engines eventually find these changes, and this can effect how your web site is listed. Page titles, meta tags, body copy and other page elements all impact your page ranking. People-Powered Directories A human-powered directory, such as Yahoo, depends on people for its listings. You submit a short description to the directory for your entire site. A search looks for matches only in the descriptions you submit. Changing your web pages has no effect on your listing. Hybrid Search Results It is now common for a search engine to present both human-powered listings and crawler-based results. Usually mixed search results favor one type of listings over another. For example, Yahoo first presents its human-powered listings, but it also presents crawler-based results from Google. Search Relevancy Crawler-based search engines determine page relevancy by following a set of rules, known as an algorithm. Although exactly how a particular search engine’s algorithm works is a closely-kept trade secret all major search engines follow these general criteria. Keywords – Location and Frequency One of the the main criteria in a page ranking algorithm involves the location and frequency of keywords on a web page. Pages with the search terms appearing in the HTML title tag are considered more relevant to a search than other pages. Search engines also consider web pages with keywords near the top of the page, such as in the headline or the first few paragraphs of text, to be more relevant to the search topic. In addition to location of keywords, frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. HOWEVER, we must point out that having too high a frequency will offend both your reader and the search engines. This is considered “spamming” a search engine and will actually lower your page ranking. Search engines, and people scanning your web page, want to quickly find the specific information they are looking for on that page. The information they are looking for are the “keyword phrases” you compiled when writing your web site description. These key phrases play an important role in obtaining a high search engine ranking, and getting the reader to stay on your web site. The page title tag is the most important location for your keyword phrases. Not only does this count for a lot in the search engine rankings, its the first line people see displayed in the listings. This tag has the double duty of catching the attention of the search engines and influencing a person to click on your listing. These 8 to 10 words must include your target keywords, starting with the most important. Your page headline should include your most important key phrases and encourage your reader to read your web page. Work your list of key phrases into the first few paragraphs in a way that makes the page relevant to the search engines while being easy for your reader to follow. Meta Tags Meta tags are not as important as they used to be for search engine ranking because many of the search engines don’t use them as part of their ranking criteria. Even so, its good to its still good to have a short list of your important keywords in the keyword tag. The description tag may actually be more important as some of the engines still use this under the title to describe your site in their listings. Since you need a short description when you submit your web site to directories, it only takes a couple minutes to add this tag to your web site. Description tag – provides a description of the search engine to show with your listing. Keywords tag – provides keywords for the search engine to associate with your page. Popularity and Click-Through Some search engines, Google in particular, consider how “popular” a web page is by analyzing how many pages link to that page to determine how “important” it is. More popular pages will get a ranking boost. Another way some search engines adjust ranking is with click-through measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren’t attracting clicks, while promoting lower-ranking pages that do pull in visitors. Now that you understand a little about how the search engines work, lets check out some tools you can use to make this process easier.