An affiliate program (also known as a reseller, associate, referral or partner programs) is an arrangement where the seller of a product or service pays a commission to affiliates that refer paying customers to the seller’s web site. Affiliate programs can help you make more money online in two ways. The first is by joining the affiliate programs of companies that offer complementary products or services and earning a commission on sales to people you refer to these businesses. The second is to start your own affiliate program so other people can refer business to you.

Joining Affiliate Programs

In a simple affiliate program, you place a banner ad, graphic or text link on your web site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the selling site as having originated from your site, so you are credited with the sale. You are normally paid a fixed percentage (commission) of the sales price of the visitor’s purchase. Some more sophisticated affiliate programs are multi-tier and allow you to earn commissions on both the sales generated directly from your site, as well as a percentage from sales generated from new sub-affiliates you refer to the product seller. There are several benefits from joining affiliate programs, especially when you are starting your online business. You don’t have to create your own product or service, you make money by promoting someone else’s. Rather than concerning yourself with the logistics of shipping products and collecting payments to customers, you make your money by driving traffic to the seller’s Web site. The biggest disadvantage of affiliate programs is that it is the owner of the product/service who earns the most of the profit on each sale that you make. Do not rely on affiliate programs for the bulk of your business, but use the income to complement the income you generate from your own products and services.

Choosing the Right Affiliate Programs for Your Business

Choose affiliate programs for products and services that relate to the theme of your Web site. By selecting programs that complement the subject matter of your site, you will be referring your site visitors to sites that are interest and relevant to them. This will result in a higher conversion ratio (the ratio of visitors to purchases) because your visitors will be pre-qualified as prospects for the seller’s product or service.

Quality Products and Services

Look for programs from reputable companies that offer quality products and services that you would be comfortable recommending to your own customers. In fact, consider buying the product or service you are recommending. A personal testimonial is the best sales copy you add to your Web site.

Affiliate Agreement

Look for a detailed affiliate agreement (contract) that spells out the responsibilities of both the seller and the affiliate. Watch out for agreements that are confusing or do not give you credit for a sale made to someone you originally referred to the site, that does not purchase until they return later directly to the site. In addition, make sure the agreement specifies ‘spamming’ as grounds for termination. This protects both the company and the affiliates.

Commissions

Promoting someone else’s affiliate program requires that you divert traffic away from your web site and towards someone else’s. Make sure you’re properly compensated with a high commission structure. Be sure to set up your link so that when the visitor clicks on it, a new browser window is opened for the target site. This way, your site is still available to the visitor so they can go back to it once they’ve finished at the site your link has taken them to. Look for affiliate programs that will credit you with not only THIS sale, but on all other sales the customer may make in the future. Many programs are set up so that the customer is identified as “yours” so that when the customer returns to the target site several months later, the sale is recorded as having been generated by you. Try to include programs that offer residual commissions for your business. For example, when someone signs up for web hosting, they normally sign up for a service that continues every month. A good program will pay you monthly for each customer that continues the service rather than only paying you an upfront commission. Look for programs that allow you real-time access to your sales so you can keep easy track of your commissions.

Affiliate Support Resources

Look at the support that the business offers to its affiliates to help them make sales. They should provide resources like sample ads, banners, logos, and text links to add to your site. In addition, they should provide insightful ideas on how you can maximize your sales. A company with a good support system most likely has many successful affiliates.

Making Money

The best way to make money from an affiliate program is to have hundreds of unique visitors to your site every day. In addition, you must have a site that attracts repeat visitors. Your site must be worthy of your visitor’s time and interest before you can even begin to think about converting that visitor into a paying customer. Create a site with real content that will keep your visitors coming back for more. Instead of using the ads or banners that the seller provides you with to promote his site, include the URL’s and key words as text links throughout your web site. You should have a page on your web site that is dedicated to each affiliate program you join, but don’t go overboard by over selling. What you need to do to succeed with affiliate programs is to get your potential customer to click through to the seller’s web site in an ‘open-to-buy’ frame of mind. If the affiliate program is good, the affiliate web site will make the sale. So don’t try to sell the product from your web site, just aim to get a click on your affiliate link. Don’t forget to promote your site by including a link to the site in the signature of every email you send and in your own email newsletter. When someone makes a purchase from your affiliate link, send them a follow-up letter thanking them for their business. At the end of the letter, tell them about your other affiliate products and how they may help them.

Google AdSense Will Generate Additional Income from Your Web Site

Google AdSense is for web publishers who want to make more revenue from advertising but don’t want to serve untargeted ads to their users. Google solves this dilemma by delivering text-based Google AdWords ads that are relevant to what your readers see on your pages. For every ad clicked, you receive money (a share of what Google receives from the advertiser). AdSense ads are just like the AdWords ads you see on the right-hand side of a Google search results page… except they are on YOUR site. Google uses its advanced, proprietary technology and algorithms to determine the content of each of your site’s Web pages. It then delivers ads that are contextually relevant to your audience. AdSense rewards you for creating web sites rich in high-quality, focused content that brings readers back to your site again and again. In many ways, this is better than affiliate programs because you don’t have to manage it and you get paid just for sending people to advertisers web sites, even if they don’t buy anything. Sign Up Today.

1. Before you write your content, answer these questions:

– What am I selling? – Know your product or service well enough to turn features into benefits. – To whom am I selling it? – Understand your target reader. – Why am I selling this now? – Create a sense of urgency for the reader to take action now. – What do I want the reader to do? – Ask the reader respond – click, subscribe, join, buy, etc.

2. Write about the benefits of doing business with you, not the features of your web site.

Your objective in writing content for your web site is to get the reader to take action. The best way to do this is to explain to your visitors on your home page exactly how your site will benefit them so that they don’t have to figure it out themselves. Here are a few examples of some benefits: – Make visitors’ lives easier – Save them money – Save them time – Provide additional income – Help them feel better

3. Communicate Your Biggest Benefit with Your Headline.

The first thing that should draw the eyes of your visitors when they arrive at your web site is a headline that clearly states the biggest benefit your site has to offer. Your headline should accomplish two things. First, it needs to grab your reader’s attention. Second, your headline must compel the reader to continue reading. It should be prominently placed at the top center of you home page using a bold, large font. In addition to your main headline, use headlines throughout your pages to break up lengthy copy, to introduce new topics, and to encourage further reading.

4. Write like a Journalist.

Start with the most important information in your first paragraph. Each ensuing paragraph should contain less important information. Write short paragraphs that don’t include words you don’t need to get your point across.

5. Choose Powerful Words and Phrases.

The words you use must persuade and motivate your visitors. You persuade your readers that you have something valuable to offer, then you motivate them to acquire it for themselves. Telling your visitors that your site is “informative” doesn’t generate enthusiasm as much as saying that it “unlocks the secrets of” or “keeps you ahead of the game”.

6. Describe a problem, and then tell your reader how you can solve it.

Start by presenting the problem. Then, stir-up your audience by making the problem “bigger,” more significant and more urgent than they already think it is. Finally, present your solution. There’s usually a gap between a prospect’s problem and its solution, so a headline that communicates the presence of such a gap, or one that widens it, helps to reinforce a sense of urgency in the mind of the reader. After the headline, visitors will want to know how they can close that gap, so they will continue to read further.

7. Give away some of your advice for free.

Offering advice, helpful tips, and useful information at your site, rather than just listing the great features you offer, is the best way to keep your audience’s attention.

8. Capture Visitor Names and Email Addresses.

Even though you spent the time, money, and energy creating, marketing, and promoting your web site, not every person is going to buy from you the first time they visit your site, so it’s very important that you capture their names and e-mail addresses before they leave. In order to do this, you must give your visitors a compelling reason to share their names and e-mail addresses. Here’s an example of the type copy you should use: Subscribe to our FREE monthly Italian Recipe Newsletter and learn the secrets to cooking a great meal that your family and friends are sure to enjoy! PLUS, Subscribe Today, and you’ll immediately receive our exclusive report, “Our Top 10 Italian Recipes for 2007” Notice that you’re not only letting visitors know that their subscription will be free, you’re telling them exactly what your newsletter is about, how frequently they’ll be receiving it, and how they’re going to benefit from it. Plus, you’re giving them the added incentive of a special bonus report that contains information they’re going to value (and that’s going to establish your credibility!)